Amex/BA

Media: OOH

My role: CD

Credits: Creatives: Joe Sare, Luke Keeling, Prod: Aileen Grebovic

When you purchase stuff on your Amex card you get points to go on holiday with British Airways. Or in our words, there’s a little holiday in the things you buy. These little holiday makers we’re about a quarter of an inch high and hid in everything from North Face jackets to bowls of pasta.