Apple Heist for iPad Pro.

My role: Group Creative Director

Apple. Cr: Hamish Pinnell, Martha Riley, Mike Crowe, Rob Messeter/Prod: Chris Avery/Dir: Doug Liman

This film was made for a single showing at the biggest event of the year in the Apple calendar, where Tim Cook announced the news that iPad was stealing Mac’s M1 chip, revolutionising its power. All I remember about this job was trying to persuade people to do things. Persuading Apple security to let us go on top of the Apple Park building…persuading director Doug Liman (of Bourne Identity fame) to work with us…persuading Tim Cook to put a wig on and dress up as a cat burglar…