Apple. The Underdogs.

Media: Online Film

Role: Group Creative Director

Cr: Alan Buchanan, Brooks Jackson, Simon Cenamor, Ray Chan/Prod: Travis Huntington/Dir: Mark Malloy/Smuggler.

This was the first enterprise brief at Apple and since an enterprise team didn’t exist back then we jumped on it. We wanted to show a wide range of Apple devices being used in the workplace but to do it in an endearing, entertaining way. This film was so successful that its cast and storytelling style has been retained in subsequent enterprise work.