B&Q

Media: Film, OOH.

My role: Creative and Creative Director

Credits: Agency:Uncommon Creative Studio, Prod: Danielle Sandler, Dir: Elliot Power. OOH: Designer: Matt Curtis

I have zero confidence about doing DIY. Turns out half the country feel that way. So we made the 2024 campaign all about defeating that little voice in your head that keeps telling you that you can’t. To that end we brought back the old endline I still remember from being a kid - ‘You can do it when you B&Q it’. Wrote and creative directed myself on this one.