Cadbury. Joyville.

Media: TV/Digital/Experiential

My role: Creative Director

Agency: Fallon/Cr: Chris Bovill, John Allison

Our first job when arriving at Fallon was to retain the Cadbury business (newly part of Kraft) in a pitch. We gave them Joyville, a mythical chocolate world living just under the surface of our own.

The Joyville campaign went global and retained a strong experiential element. Steam trains laden with chocolate, chocolate fountains, Joyville delivery vans and mysterious purple houses. Online you had the ability to craft your own chocolate bar and have it delivered by Joyville to yourself or a loved one.