iPhone Documentary

My role: Group Creative Director

Apple. Cr: Ludo Schorno, Martha Riley, Hamish Pinnell/Dir: Emmanuel Lubezki

Who better to test the video capabilities than triple Academy Award winning cinematographer Emmanuel Lubeski? So we took him to the desert and interviewed him as we went. We didn’t have a script and didn’t push him towards saying anything. Lubeski’s passion for iPhone and his belief that it is finally democratising filmmaking is all genuine.