iPhone 11. Wind Tunnel.

Media: TV

My role: Group Creative Director

Apple/Cr: Mike Crowe, Rob Messeter, Callum Spencer, Chris Hutchinson, Etiennes Desclides/Prod: Alison McMahon/Dir: Sam Brown/Imperial Woodpecker

At Apple we had access to the engineers and this was always valuable. In the run up to the iPhone 11 launch we learnt about how thoroughly they tested this model, in particular for durability and waterproofing. We used the concept of testing across the whole launch. In the advertising below it took the form of a crazy wind tunnel, but wind wasn’t all we put in there…