iPhone 12 Pro. Movies Like The Movies.

My role: Group Creative Director

Apple.Cr: Hamish Pinnell, Martha Riley, Mike Crowe, Rob Messeter/Dir: Kim Gehrig/Somesuch

Video capability took a leap forward with iPhone 12 Pro. More than ever directors were using it to prep their movies, and in some cases, shot them for real. So in this spot we put the new iPhone through it’s paces in Hollywood.