How To Shoot on iPhone.

My role: Creative Director

Apple: Cr: Interactive Team, Photography Team, Chris King, Jimmy Olson

Being the most popular camera in the world, photography for iPhone was a huge part of the job. And that meant a lot more than just making ads. Getting great shots from the new cameras for launch, helping exec teams explain new technologies to keynote audiences and commissioning Shot on iPhone work were just some of the things we did. We also helped teach consumers how to be better photographers. It seems weird looking back on it, but back when I arrived at Apple there weren’t any How To videos. By the time I’d left we’d ended up making hundreds of them, all made for iPhone, and hosted on the Apple site. It was hugely popular.