The Marmite Election.

Media: TV, Digital

My role: Creative

Agency: DDB London/CD: Jeremy Craigen/Prod: Alexia Woodroffe/Dir: Joel&Jamie/2AM

Unfortunately I didn’t come up with Marmite’s legendary ‘You either love it or hate it’ idea, but I enjoyed writing to it. The work below was all released to coincide with the UK General Elections. We invented a Love Party and a Hate Party, party political broadcasts and a news channel to track it all. We even had a vote at the end. It was close. FYI: the crying baby in The Hate Party broadcast is my own son. He has since forgiven me.