Motorway

My role: Creative Direcor

Agency": Uncommon Creative studio, Cr: Saphire Favell, Camille Hamill Pr: Beth Mechem, Dir: The Grandmas, Prod Comp: Academy

As Arthur C Clarke once said, great technology should feel ‘indistinguishable from magic’. This rang true with Motorway, a service that allows you to sell your car without leaving your dressing gown.