Apple Arcade

I oversaw the launch of Apple Arcade. We went on to make everything from ads to documentaries, tips and tricks comms and website takeovers. And we got very good at game trailers.

 

Hero Graphic

TV ad Cr: Hamish Pinnell, Jordan Pories, Esteban Cardona/Dir: Ian Pons Jewel

Launch Trailer

‘Meet the Creators’ Event Film Cr: Hamish Pinnell, Matt Lawrence, Joe Sayaman/Prod: Paul Middlemiss

Apple.com takeover, thanks to whole interactive team

Produced lots of short, simple mobile friendly how to videos.

Image from Launch Event