Philips. Parallel Lines.

Media: TV/Online Film/Website

Role: Creative

Agency: DDB London/CD: Neil Dawson/Prod Company: RSA

643 films, all using the same piece of dialogue. Created for the launch of Philips’ cinematically proportioned TV, the Parallel Lines project amassed over 10 million views online and won the Grand Prix at Cannes. Below is the TV ad, campaign overview, the films we made with RSA, and Porcelain Unicorn, the competition winner (as judged by Sir Ridley Scott).

TV Ad

Campaign Overview

‘The Gift’ by Carl Erik Rinsch

’The Foundling’ by Barney Cokeliss

’Darkroom’ by Johnny Hardstaff

‘Jun and The Skies’ by Chris Hawkes and Chuen Hung Tsang

‘El Secreto de Mateo’ by Greg Fay

’The Hunt’ by Jake Scott

‘Porcelain Unicorn’ by Keegan Wilcox (competition winner)