Quaker

Media: Film

My role: Creative Director

Credits: Creative: Richard Biggs, CD: Sam Walker, Prod: Danielle Sandler, Dir: Charlotte Wells, Prod Company: MJZ

Not many adverts try to be emotional anymore. Maybe that’s because they’re hard to get right. Push it too hard and it gets cheesy, not hard enough and you don’t feel anything. This one for Quaker definitely got a lot of people crying, but it had its critics too.