Tesco. Love Every Mouthful.

Media: TV/OOH/Press/Retail/Internal Comms/Corp Assets

My role: Creative

Agency: W+K London/CDs: Tony Davidson, Kim Papworth/Prd: Gemma Knight/Dir:Daniel Wolfe/Somesuch

A big campaign for what was then the UK’s biggest supermarket. It’s aim was to inspire a new passion for food. A rallying cry, not just for consumers but for the company itself. It ran in every imaginable medium, from TV to lorry sides.