Tradepoint

My role: Creative/Creative Director

Other Creatives: Richard Biggs, Scott Dungate

Agency: Uncommon Creative Studio/Dir: Lucy Luscombe

Tradepoint is the place where builders get their supplies and our brief was to communicate the breadth and depth of their inventory. The idea came from observing how weird sounding a lot of the building vocabulary is. At least to us lay people. Nipples…Shims…Skimbies…Hook n Loops…It’s like another language. So we thought it would be funny to simply get real builders to list out all the tools needed for a particular job and just leave it at that. This made for really odd radio too.