Weetabix. Ultimate Sports Day.

Media: Event

My role: Creative Director

Credits: Agency: BBH London, Creatives: Felipe Guimaraes, Lambros Charalambous,

Weetabix gives kids the energy they need to get through the day. So in the year London hosted the Olympics they felt like the right brand to host the most epic sports day ever. Hundreds of schools went through qualifying rounds and the two winning schools went head to head at The Queen Elizabeth Stadium in Olympic Park. Two time Olympic gold medalist Mo Farah helped host the event and, after his bowl of Weetabix, managed the break the world 100m sack race record. Below are some clips from the day.